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Independent - Less than 25 percent of the brewery is owned or controlled by a company that is part of the alcohol industry and not a craft brewer itself.

Small - The brewer's annual production is six million barrels of beer or less.

"Good beer will always drive this industry. However, as we have seen, breweries need to have a clear vision and understanding of what they want to do in the market, how they want to be perceived and what they will bring that is unique for their fans."Īccording to the Brewers Association, a craft brewer is:

#Biggest breweries in california how to#

San Diego - home to 150 craft breweries, more than any other county in the state - would be the epicenter for beer brewing.Īt the SDSU program, students learn how to market a brewery identify potential wholesalers and work effectively with them and speak the language of business, including contract law, negotiation, pricing, various finance models and a "historical perspective on what has worked and what hasn't worked from other breweries in the country," adds Heath. "California isĬhad Heath, vice president and general manager of Kegstar and instructor for the Business of Distribution course. San Diego State has been a leader in beer education since it introduced itsīusiness of Craft Beer certificate program in 2013.

#Biggest breweries in california professional#

A third professional development course is still in the works, he says it will be aimed at those already working in the industry. Trends influencing food and wine extend to beer: "We're seeing a trend of localization and a growing farm-to-table movement within craft beer."Ĭal Poly's classes - part of the campus' continuing education program - focus on different audiences: One is for the home brewer who wants to improve her skills another track is vocational, to prepare students to take an entry-level brewer's assistant position. "They address both the casual home brewer and those with an interest in a career in the craft beer industry, either on the brewing side or the business, marketing and promotion side of things," explains Moye, adding that some of the same

#Biggest breweries in california series#

The series of three non-credit courses includes Craft Beer 101 Craft Beer 201: Home Brew Challenge and Craft Beer 301: Sensory and Styles.

Heras acknowledges that "everybody thinks that they want to start a brewery," adding that "the smart ones come and take these classes." She draws students in part because, she says, her lineup of expert speakers is one of the best, including Northern California beer industry legends like Pete Slosberg from Pete's Wicked Ale and Mark Carpenter of Anchor Brewing.įull Circle Brewing Co., is an instructor for Fresno State's " Brew U" classes. Sonoma State University, Herlinda Heras, program coordinator, tells her students the same thing: "You're going to look at that glass of beer completely differently when you're done with this class." Wiser About Weiser From Sacramento Sta te to San Diego State, enthusiasts and aspiring entrepreneurs alike can learn about beer history and culture, basic chemistry and brewing, marketing, distribution and even legal issu es.Ĭraft Beer Appreciation Certificate course at Which is why the California State University (CSU) is now preparing more students than ever to work in - and lead - the industry. $7.3 billion to the state's economy in 2016.ĭriven in part by consumers' increasing desire for more complex and varied styles of beer, the industry continues to enjoy head(y) times. Though craft brewers are small by definition, their impact is significant: These businesses contributed The number of craft breweries in California has tripled since 2012, to more than 900 across the state.