Surrey and Borders Partnership NHS trust shared data with Facebook when a patient clicked buttons indicating they were under 18, lived in Brighton and wanted to access mental health services.
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Data was also shared when users viewed the webpage for the Portman Clinic, which “offers specialist help with disturbing sexual behaviours”, and clicked for details on how to be referred to the service. The Tavistock and Portman NHS foundation trust in London shared data with Facebook when users clicked the information page for its gender identity service, which specialises in working with children who have gender dysphoria. It also shared data when users clicked to order repeat prescriptions. The name of the drug and the NHS trust were sent to the company along with the user’s IP address and details of their Facebook user ID.Īlder Hey Children’s trust in Liverpool, sent Facebook details when users visited webpages for sexual development problems, crisis mental health services and eating disorders. In one case, Buckinghamshire Healthcare NHS trust shared when a user viewed a patient handbook for HIV medication.
The Information Commissioner’s Office (ICO) is investigating. Multiple trusts said they had originally installed the tracking pixels to monitor recruitment or charity campaigns and were not aware that they were sending patient data to Facebook. This weekend, 17 of the 20 NHS trusts that were using Meta Pixel confirmed they had pulled the tracking tool from their websites.Įight issued apologies to patients. Millions of patients are potentially affected. It also includes details of when web users clicked buttons to book an appointment, order a repeat prescription, request a referral or to complete an online counselling course. It was collected from patients who visited hundreds of NHS webpages about HIV, self-harm, gender identity services, sexual health, cancer, children’s treatment and more. Records of information sent to the firm by NHS websites reveal it includes data which – when linked to an individual – could reveal personal medical details. Information extracted by Meta Pixel can be used by Facebook’s parent company, Meta, for its own business purposes – including improving its targeted advertising services. It is matched to the user’s IP address – an identifier linked to an individual or household – and in many cases details of their Facebook account.
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